dgi. was conceptualized in 2012 by former entertainment reporter, Dahvi Shira. She realized there were too many people, places and things that just didn’t “get it” (including many of her past style choices). She found herself using the saying all the time, and eventually shortening it to “dgi.” The three simple letters have gone on to refer to (and ironically celebrate) all the cringey nouns we encounter (especially in L.A.)